Reports of the past Fairs
| Outline of Exhibition | |
|---|---|
Title | The 38th Seoul International Travel Fair (SITF2023) |
Period | May 4th (Thu) ~ 7th(Sun), 2023/ 4days |
Venue | COEX Seoul A Hall (10,368㎡) |
Host | Seoul international Travel Fair Organizing Committee, TITF(The International Tourism Forum) |
Organizer | KOTFA Co., Ltd. |
Sponsor | Ministry of Culture, Sports and Tourism, Seoul Metropolitan Government, Korea Tourism Organization, Korea Tourism Association, The Tourism Sciences Society of Korea |
Cooperation | UNWTO, PATA |
Statistics | |||
|---|---|---|---|
Division | Domestic | Overseas | Total |
Number of companies & organizations | 171 | 113 | 284 |
Number of booths | 291 | 141 | 432 |
Number of exhibitors | 602 | 528 | 1,130 |
※ The Number of participants and Enterprises include booth co-participants and side-event participants.
※ The Number of booths include basic facilities like the Main stage, café, rest area.
| Number of Participating Countries & Regions : 43 | |
|---|---|
Asia : (21) (* Alphabetical order) | Bangladesh, Brunei, Cambodia, China, Hong Kong, Japan, Kazakhstan, Korea, Kyrgyz Republic, Macau, Malaysia, Mongolia, Nepal, Pakistan, Philippines, Singapore, Sri Lanka, Taiwan, Thailand, Uzbekistan, Vietnam |
Europe : (8) (* Alphabetical order) | Croatia, England, Finland, Georgia, Greece, Malta, Spain, Türkiye |
America : (6) (* Alphabetical order) | Colombia, Guam, Mexico, Peru, Saipan, USA |
African : (7) (* Alphabetical order) | Côte d'Ivoire, Nigeria, Seychelles, South Africa, Tanzania, Tunisia, Zambia |
Middle East: (1) (* Alphabetical order) | Dubai |
※ Special Note - The Number of countries include from exhibitors from SITF2023 and B2B Travel Mart
- Some exhibitors couldn’t participate due to their visa issue.
- Unlike last year, exclusive the materials provided countries (Comoros, Egypt, India, Mauritius, Namibia etc.)
| Number of Visitors | |||
Date | Domestic | Overseas | Total |
May 4th(Thu.) | 15,446 | 456 | 15,902 |
May 5th(Fri.) | 16,431 | 338 | 16,819 |
May 6th(Sat.) | 12,288 | 304 | 12,592 |
May 7th(Sun.) | 6,610 | 224 | 6,834 |
| Grand Total | 50,775 | 1,372 | 52,147 |
| Details | |
|---|---|
Promotion Zone | Domestic Promotion Zone, Overseas Promotion Zone |
Official Events | Opening Ceremony, Welcome lunch, Closing Ceremony(Awards) |
Special Events | B2B OnᆞOffline Travel Mart (In-Out bound) Special Events for Children’s Day (Special stage of ‘Catch! Teenieping’) Tourism Presentation ‘The Gosu Garasade’ Three hours ahead, 3rd Travelers’ Conference Show me the mascot, ‘Brain Power Battle |
Additional Events | Safe Travel Lecture, No plastic SITF event & Eco rest area, Stamp Tour, Domestic and International Folk Performances, FAM. Tour for the exhibitors came abroad. SITF2023 Parade Event Roulette Event Multi-Visions SITF2023 Lucky Draw SITF2023 First-come, first-served event Supporters awards, etc |
Advertisement | ||||
|---|---|---|---|---|
| Newspaper and magazine | ||||
Type | Contents | Period | Note | |
Newpaper | Daily | Press releases (248 places including reporters in and out of construction) | Apri | |
| Industry Journal | Travel Times (Full cover April 10th, 17th, 24th 3times) Global Travel News(GTN) April 3rd , 17th 2times) | Apri | 2-3 times | |
| (online) – TTL News, Travel Info, ktnbm, kukjenews | April - May | 4 weeks | ||
| Others | Travel Press, Travel Insight | April issue | once | |
| Booth Barter JoongAng ILbo Newspaper | May | once | ||
| Online Promotion and Advertising | ||
Type | Period | Note |
| SITF Main Website (https://kotfa.co.kr) | Continuously running and updating | |
| Naver Mobile Page Advertisement | 23. 3. 28 ~ 5. | Naver Mobile Page & Banner |
| Kakao Moment Advertisement | 23. 3. ~ 4. | Kakao talk upper banner of message page |
| blog, facebook, instagram | 23. 4. 5 ~ 5. 7 | 30 Supporters 4weeks Posting 120 articles) |
| Instagram Advertisement | 23. 4. ~ 5. | @yeomi.travel(story & link), 30 Influencer of Traveler conference |
| Official SNS uploading.(Uploading posts and conducting several promotional events) | 23. 4. 1 ~ 5. 7 | Using both SITF and KOTFA account |
| Vehicle promotion and advertising - 1 Tone 5 Cars Wrapping Ads (Period : 2023. 4. 1 ~ 5. 7 / 38days) | ||
Type | Driving Course | Period |
1st car | Hongdae, Shinchon, Yeondae, Sillim, Bongcheon, Sangam, Mapo, Yeouido, Hwagok, Gwanak, Bucheon, Bupyeong, Namdong, Seofang, Dohwa, Seoknam, Gajwa, Seogu Office, Unseo | 2023. 4. 1 ~ 5. 7 (38days) |
| 2nd car | Pyeongtaek Service Area, Anjung, Pyeongtaek Station, Sosabeol, Seojeong, Songtan, Osandae, Dongchan, Daehakro, Sungshin, Jongno, Sookdae | |
| 3rd Car | Konkuk University, Bangi, Songpa, Cheonho, Chungnap, Gyeongan, Gwasan, Jamsil, Sagajeong, Dapsimni, Myeonmok | |
| 4th Car | Dongdaemun, Hanyang University, Gangnam, Nonhyeon, Daechi, Yeoksam, Yeokchon, Anyang, Ansan, Dongtan, Ingye | |
| 5th Car | Mia, Hwarangdae, Nowon, Galmae, Guri, Millak, Gosan, Uijeongbu | |
| Brochure publish and release | |||
Type | Quantity | Period | Note |
Leaflet | 1,000 | 23. 4. 1 ~ 5. 7 | travel agencies, hotels, schools, airlines, Language school, tourist information center, media, etc Total 9,957 |
Invitation | 50,000 | ||
| RSVP | 300 | ||
| Others - Barter Promotion and Advertising | ||
Category | Contents | Period |
Starfield | 2023. May | |
Yellow Balloon | 2023. May | |
| Other Exhibition | So Fun & Life Show Visitor Barter | 2023. May |
| SMS | ||||
Category | Target | Period | others | |
| SMS | People pre-registered and consented to receiving SMS from 2022, 2023 | About 30,000 | 2023. April. ~ May. | 3 times |
| Exhibition Quarantine <Basic quarantine rules> · Installing the banner regarding the recommendations for preventing COVID-19 · Frequent ventilation and disinfection · Hand sanitizer provided throughout the venue (registration desk, information desk, around the stage, booths, etc.) < Safe operation of the exhibition hall > · Securing movement lines by installing barriers around entrances and stages · Due to first-come, first-served events and stage events, the registration desk operation time is advanced. · Sufficient security guards in the exhibition hall for the safety. < Safe travel promotion > · For the Safe travel of both domestic and foreign tourists, not only operating the booth but also giving a presentation about it. |
