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The 24th Korea World Travel Fair (KOTFA 2011)
Korea Tourism Association
KOTFA Co., Ltd.
Ministry of Culture¡¤Sports and Tourism,
UN_WTO,Korea Tourism Organization,
Korean Air Lines Co.,Ltd., etc.
3rd floor, Hall ¡°C¡±, COEX
June 02 (Thu) ~ 05(Sun), 2011
 
 
No. of Organizations - 475
  Domestic : 205 Organizations
  Overseas : 270 Organizations
No. of Booths - 492
  Domestic : 209 Booths
  Overseas : 283 Booths
No. of Exhibitors - 3,143
  Domestic : 1,401 Pax
  Overseas : 1,742 Pax
 
 
ASIA 20
 

Armenia, Azerbaijan, Cambodia, China, Georgia, Hong Kong, India, Indonesia, Japan, Korea, Kyrgyzstan,
Macau, Malaysia, Mongolia, Nepal, Sri Lanka, Philippines, Taiwan, Thailand, Vietnam

EUROPE 10
 

Belarus, Croatia, Czech, Greece, Hungary, Russia, Slovakia, Slovenia, Spain, Turkey

Oceania 2
 

Palay, Polynesian

Americas 7
 

Costa Rica, Ecuador, El Salvador, Guam, Guatemala, Mexico, USA

Africa9
 

Algeria, Angola, Egypt, Kenya, Morocco, Tanzania, Tunisia, Seychelles, Sudan

Middle East 9

 

Iraq, Israel, Jordan, Kuwait, Oman, Palestine, Qatar, Saudi Arabia, UAE

 
 
Visitors-110,149 pax
Classification Trade Consumer Total

No. of Audience

14,785

95,364

110,149

 
 
Columm Media
Tv ad

SBS TV(subtitle ad) 24 times, KBS 2TV 6 times / MBC TV 6 times

Radio AD

KBS-Cool FM 124 times, CBS-CBS-FM 6 times

Subway ad

Line 1,3,4 & Bundang (PDP 58ea of 44 Stations), Line 2(side cards)

Newspaper & Magazine ad

Daily, Weekly, Monthly, Free Papers 30 titles

Out of Home ad

Bridge & Highway Banner 10 spotw, outdoor Banner 5spots,
COEX PDP & Banner, etc.

On-line

KOTFA 2011 Official Homepage, KOTFA 2011 Facebook & Twitter
Blog & on-line cafe, Newsletter, etc.

Other PR activity

Free-tickets (250,000) Poster(150,000),
Mobile SMS(100,000)/Flyer(20,000), etc.

Broadcasting PR

KBS, MBC, SBS, YTN, Arirang TV, etc.

PR articles

exposures over 250 times in Daily, Weekly, Monthly & on-line.